POST #3

In our media today many of the advertisements that are shown on the air displays images that can somehow display the thought of the consumer wanting to but that product. Though the method of how advertisers attempt to make consumers purchase products are at times unrelated to the products themselves. it is more or trying to appeal to the consumer and making them see the initial of the appeal of the product through making assumptions of what the product is telling us. these advertisements from companies give viewers a certain image that would lead them to first express interest in the product and then assume that since the product is showing it then it could possibly happen if they obtain the product.

An example of this would be the first image where the product that is being promoted is the beer Budweiser. Although the viewer sees the product, what's surrounding the product are three attractive ladies that are around the product. This gives the assumption that one must be attractive to be drinking it. it makes one assume that how does the average person drink this product. This is how advertisers had discretely showed the ones that did have their imprint. This advertisement is another example of how companies view women as objects to wear.

In this ad it is shown the image that is displayed is a women that is holing a wrench and a subtitle saying that my car broke down.  The image is using the sexuality of the lady to sell the product because the consumer in this case would be men and when men see this they would imagine this scenario. It is how Killbourne stated that advertising " reduces people to objects and de-emphasizes human contact and individuality". (Kllbourne) Images such as these give men their impression of that this is how they would perceive women if they would have bought this product. Advertisements such as these give both men and women unintended expectations because of the fact that it insinuates that men have to wear a product like this to attract a women like that. Also, tells women that this appearance is how to attract a man.

In the third images it shows a man on top of a woman in the bedroom but what on the woman face is a image of a car on a magazine. This  image shows that the man in the picture is still viewing the lady as a object still because he is not seeing her but rather a picture of a car. As Kellner stated "such symbolic images in advertising attempt to create an association between products offered and socially desirable and meaningful traits". (Kellner) What Kellner said applies to this image because it shows that the man wants the woman but desires the car more. The image in the advertisement shows somewhat of a patriarchal sense by showing that the male is the dominant one and the woman is just an object to the man. According to Cortese "advertising and other mass media inculcate in consumers the cultural assumption that men are  dominant and women are passive and subordinate". (Cortese)  This applies to the image in that it does show the male in the dominant role and the women looking passive and submissive.
In conclusion advertisements displays images that would appeal to the consumer in any way so that they would purchase their product. Although many of these advertisements  tend to still use many stereotypes and patriarchal thinking to lure people in to buying these products. However not everyone is immediately going to purchase the product or they might not even purchase it . Advertisements have always use gender stereotypes to promote or make their product appealing so that people would purchase their product. It is through these images that advertisers make us see gives both genders a perception about the other, like how men just see women as objects or men being perceived as dominant people who are just after sex and not caring about any thing else.  However many of these advertising companies are just doing the same process that has been working for them for years because in our media sex sells. Although the method does stereotype and give false pretenses on gender mainly women it is something that has to be changed in our media.

works cited:
Kellner. "Reading Images." N.p., n.d. Web.
 Cortese. "Contrcted Bodies, Deconstructing Ads: Sexism in Advertising." N.p., n.d. Web.
 Killbourne, Jean. "Beauty and the Beast of Advertising." N.p., n.d. Web