The project I
have decided to accomplish is going to take a form of a video presentation. My
goal is to create a dynamic short clip, that is specifically oriented to women.
Hopefully, I will succeed in creating an influential piece, which is also
informative. In this clip I will try to touch upon the issue of
women objectification in TV and Internet advertisements and how it’s affecting
our society. However, I’m not going to only point out specific commercials for
its obvious sexism; I will try to juxtapose both most sexist ads and those that
were found to be non-sexist. In addition, I will interview several women with
different backgrounds and compare their answers on questions related to gender
hierarchies. I believe, having real (non-actor) characters in the project will
make this video more attractive to an average female viewer and hope many of
them will be comfortable to identify with the characters as well.
Duration of whole
presentation should not be longer than 5 - 8 minutes, therefore, I’ll try to
stay on point and concentrate only on the main issues.
First part of the video is introduction (1 to 1.5 minutes).
General info on how women objectified, some examples of short sexist
commercials and little bit of history of feminism transforming advertising.
In the second part of the video I will introduce three to five
female characters with different backgrounds. These women will be asked
questions such as but not limited to:
- Do you think women are equal to men?
- Do you find today’s advertisements offensive?
- What is the woman’s role in today’s society?
- What is the man’s role in today’s society?
- Are you happy with your body?
- When you were a little girl, what did you want to be as
an adult?
and other relevant questions. The reason I picked those questions
is that , most likely, some of the interviewees are going to respond with
answers that are still representing sexist stereotypes of a woman, who is a
housewife, flawless beauty, skinny model or simply a little girl, who dreams to
become a princess.
The third part of the project is analysis of the answers provided
and contrasting them to today’s images advertised on the TV and the Internet.
This type of approach will help me to prove the thesis of this project, which
is to show how much we are affected by media and how damaging it is to our
female population and society overall.
Last part of the video is the conclusion with the positive ideas
on how we can stop the pervasive cycle of sexist advertisements, followed by
few examples of commercials that do not objectify women sexually nor carry
subliminal messages of how they supposed to act or look like. Finally, a strong
statement by one of the influential rights activist or feminist will conclude
the video urging to get involved in the process of creating a truly equal and
therefore healthy society.
Few of the sources that will be used for the development of the
project:
- Some examples of ads that actually
show real-looking women—of diverse ages, ethnicities and body
types—taking an active role in the world.
- Article about how feminism transformed advertising
- Comercial that hired a plus size actor to advertise
their product
- Comercial where women portrayed as strong or even
stronger than men
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